It is estimated there are over 1.88 billion websites, and around 186 million  active websites at any one time. By the time you finish reading this blogpost, approximately 1,880 websites will have come alive. With most of  these websites going after a similar target audience in different niches, it becomes imperative for any organization to provide informative and vibrant content to attract the right visitors.

At a time when we have found ourselves in a myriad of webinars, virtual meetings and workshops it is important to think about different ways to make the information palatable to your audiences and help reduce the lethargy of it all.

There are different types of content an organization can use to bring their existing content such as webinars, podcasts, videos, virtual meetings, workshops to life;-



Is your existing content in audio or video content? If yes,  transcription offers the most ideal content repurposing option. What is transcription? Transcription or transcribing is the process of converting speech from an audio or video recording into text. Transcription is more than just listening to audio recordings. It requires patience and quality training to provide quality transcripts.


Captioning is the process of adding descriptive titles or dialogue words on a screen and it assumes the viewer isn’t able to or in a position to hear. It provides a time-synchronized text of the audio content which includes non-speech elements such as noise.

While there exists some confusion between captioning and transcription, the two are different even though transcription forms the basis of captioning, each process has its own respective use-cases. As mentioned earlier, transcription refers to the process of converting audio into written text, whereas captioning has the added process of segmenting that written content into time-coded text.

Providing captions for your videos provides you with the opportunity to reach people with hearing disabilities.

There are two types of captions; open and closed. The viewer can turn ON and OFF closed captions (CC) with the click of a button, while open captions have captions embedded into the video and therefore cannot be turned OFF. Closed captions make videos easily accessible for deaf people and those with hearing disabilities by providing a time-to-text track that supplements or substitutes the audio.


As the world increasingly becomes more interconnected, it makes sense to have your content accessible in different languages, and translation provides for just that. Translation is referred to as conveying the meaning of a text from one language (source text) to another (target text).


Subtitling is the process of adding text to any audio-visual media to express the message being spoken. Subtitles allow people to read and understand what is being. It is commonly used for pre-recorded videos, movies, and TV shows.

Content Writing

Incorporating content marketing techniques into your audio, visual content can help bring it to life and make it vibrant. You can also add life to your audio and visual content by incorporating content marketing techniques.

What is content marketing?

Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, among other media formats. Content marketing techniques add life to your content by establishing it as an authoritative piece, increasing its chances of being shared across different social media platforms.

Importance of Adding Life to your Content:

There are numerous benefits derived from making your content lively and vibrant, and this includes:

Positions you as an Authority

When you decide on a niche and create content pieces; video, audio, or a blogpost, then share it with the public, you position yourself as an expert or authority on that particular field. You can utilize this authority to sell ebooks, guides and even charge premium rates for your masterclass.

Drives More Traffic

The more you repurpose your content into different media formats and publish it across multiple platforms resulting in more traffic.

Increases Your Content Shareability

People love dynamic sharing content. Therefore, incorporating visually stimulating images into your videos or text content makes them more likely to be shared by people within their networks.

Tips on Creating High-Quality Content

High-quality content drives traffic and conversions to your digital assets; websites, landing pages, social media handles, etc. Here are a couple of tips on creating high-quality content:

Make it Relevant

Identify what you will be addressing in your content; blogpost, video, podcast, and create content around it. Stay relevant to your topic to avoid readers leaving.

Keep it Fresh

Always keep your content fresh. This could entail you posting new content or updating published content with new stuff.

Have tone consistency

After identifying your content’s target audience, you’ll need to choose a tone that could resonate with your target audience. Use your target audience characteristics to determine the writing style you should use to write for them. Depending on your target audience,  you can decide to write formally or conversationally – like you’re speaking to a friend.

Create a Content Outline

A content outline provides a content developer with a roadmap of what a content piece will contain. I.e. keywords, headings, sub-headings, theme, etc. It isn’t final but a dynamic document that changes throughout creating the content.

Start with your core key points

In the first paragraph or video segment, start with your main points and offer general insights into what you’ll be covering in your content. Your opening content segment is the one that sets the tone and pace of the whole content piece. Therefore, make it an engaging experience that the reader or viewer will not forget easily.

Bonus Tips: What you should avoid in your Content

Here are a couple of things you should avoid when creating content of high quality:

Don’t compromise quality for quantity

It is better to create content with a shorter word count of high quality than creating content with a longer word count with poorly written content.

Don’t Sell. Offer Value

Create value, and build relationships with potential customers before embarking on selling to them. Build relationships with your potential customers by incorporating an email marketing system consisting of a drip campaign that sends out emails periodically over time.

With thousands of websites going live every month, it is essential to make your website vibrant and lively to attract potential customers.  Click here to learn more about content writing services.

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